Hot new website ChilliFreak.com has chilli lovers seeing red for all the right reasons as it brings great information and access to products, spicy recipes, funky merchandise and advice from like-minded heat seekers all within easy reach.

It is the brainchild of Perth couples George Helou and Sabina Steffen of Lesmurdie and Tim and Fiona Wong of Atwell.

“We were chilli freaks and every year we went to the chilli festival and would buy products but then we would run out and it wasn’t easy to buy them again,” George says.

“We thought: Wouldn’t it be great to buy it online.

“We had the means and the passion to do it, so we did.”

The ChilliFreak.com concept was first introduced to the public at the Araluen Chilli Festival and after months of development and fine-tuning, the website was launched in September.

More than 2000 members have already signed on to join the ChilliFreak.com community and access great chilli information and spiced natural energy drinks.

“And for the fun of it, we run a local Chilli Freak Of The Year Competition to keep those die hard chilli freaks entertained,” George says.

“What we’ve found is that chilli lovers love variety, new flavours and are exceptionally health conscious, growing their own chillies, herbs and vegetables as well as taking great pride in healthy cooking."

“Heat and taste play their part, but it’s variety that is intrinsic to the journey and it’s unusual for people to have access to this level of quality they can trust, that is able to be delivered to their door.”

ChilliFreak.com also includes helpful information about how to grow chillies, great recipes, a forum to ask questions and share funny stories. Even ChilliFreak.com merchandise including T-shirts with the slogans ‘You Only Burn Twice’ and ‘Burn Baby Burn’ along with caps, stubbie wraps and drink bottles.

“If you’re a chilli freak then finally there’s a web site designed for you and if you have friends who are chilli freaks, you can finally get them what they really want and that’s something that hasn’t been easy before,” George says.

ChilliFreak.com has big plans for the future including chilli cooking classes, chilli cruises featuring chilli-flavoured food, competitions, more comments from experts on products and expanding the range of suppliers and products globally.

“We want to go global this year with the energy drinks thanks to our alliance with ForeverGreen,” George says.

“The vision is that eventually it becomes global so chilli lovers can buy something local or buy something exotic from around the world.

“You’ll never be bored while you eat again.”

Media Contact

For interviews and articles relating to the promotion of Chilli Freak please contact George Helou via george@chillifreak.com or 0400 277 200.